Skip to main content
  • Brand Journalism Logo

  • Health news stories
  • Language
    Español
  • Search

    Search form in Header

    • Journalism Logo
    • BCBSMA Home
    • In Depth
      • Mental health support
      • Medicare ABCDs
      • Facts about COVID
      • Why we vaccinate kids
      • Choosing COVID vaccination
      • Diva Docs
      • Health Equity
    • Wellness
      • Financial Well-being
      • Fitness
      • Healthy Eating
      • Social Wellbeing
      • All Wellness
    • Innovation
      • Emerging Trends
      • Health Quality & Affordability
      • Policy
      • Technology
      • All Innovation
    • Illness & Conditions
      • Children’s Health
      • Chronic Conditions
      • Patient Stories
      • Preventive Care
      • Substance Use
      • All Illness And Conditions
    • Aging
      • Care at Home
      • End-of-Life Planning
      • Healthy Aging
      • All Aging
    • All Stories
    • About Us

Aug 29, 2022

Building community spirit, one park at a time

Chris Villani

A Blue Cross partnership in Worcester spurs physical fitness and new neighborhood bonds

Chris Villani | News Service of Blue Cross Blue Shield of Massachusetts

A vibrant array of free fitness classes geared toward health equity is drawing record attendance in Worcester’s parks and building community spirit this summer.

“We partner with as many different communities as possible and reach as many people as possible so families can enjoy time together and be physically active together,” said Leah Serafin, coordinator of community initiatives for Worcester’s Department of Health and Human Services, adding that the fitness series has been a way to promote a sense of neighborhood and connection around the city’s parks.

“I think it’s great to get to know your neighbors and other people in your community,” she said.

The series, run in partnership with YWCA Central Massachusetts and sponsored through Blue Cross Blue Shield of Massachusetts, features 13 classes per week in 13 parks through Sept. 18.


Learn more about
the Worcester parks fitness series.


“We chose the parks based on some mapping that we did and we used the social vulnerability index, which looks at different factors like income level, housing access, lack of vehicle access, ethnicity, race and languages spoken in the home,” Serafin said. “We tried to have an equity lens when we picked the parks that we picked.”

The results have been a home run.

“It’s been a lot of fun,” Serafin said.

Community getting together

The city has used the series as a chance to partner with other organizations whose mission it is to improve health and wellness. The Latino Education Institute has had representatives at classes providing resources about the COVID-19 vaccine, for example. The Mass. College of Pharmacy has also pitched in with information focusing on nutrition, Serafin said.

“We are trying to keep people engaged and give them as much information and education about different ways to be healthy as we can,” she said.

The classes have all been well attended but certain classes have stood out among the community, including the adults-only bootcamp that takes place on Mondays on the Worcester Common.

“It’s a great way to kick off your week,” Serafin said.

community exercising

Salsa class, Zumba, and hip hop dance are all popular staples of the series. The city bills Zumba Craze, which takes place on Mondays at East/Columbo Park and on Sundays at Mulcahy Field, as a workout that mixes body sculpting movements with dance steps derived from cumbia, meringue, salsa, reggaeton, hip hop, mambo, rumba, flamenco, calypso, and salsaton.

A self-defense class on Fridays at Vernon Park which mixes in strength and cardio-based exercises with techniques to strike and escape from an attacker.

The youth mentoring group Legendary Legacies has classes that have been a hit with younger residents, including basketball on Mondays at Crompton Park, on Wednesdays at Bell Hill Park, and on Fridays at Fairmont Park. The group also has offered flag football “skills and drills” classes every Tuesday at Beaver Brook Park, every Thursday at Lake Park, and on Sundays at Tacoma Street Playground.

Many of the classes include other activities such as African drumming, BBQ, and mental health & nutrition workshops.

It’s not uncommon for people who are in the parks to see other residents participating in the classes and end up participating themselves.

They see people having fun, and they want to join in.

Leah Serafin

- Serafin said

Did you find this story informative?

All Coverage content can be reprinted for free.

Read more here.

tags: Worcester park fitness series wellness outdoor fitness healthy living

A NEWS SERVICE OF

BCBSMA logo

Blue Cross Blue Shield of Massachusetts is an Independent Licensee of the Blue Cross and Blue Shield Association. ® Registered Marks of the Blue Cross and Blue Shield Association.

® ´, TM, SM Registered, Service, and Trade Marks are the property of their respective owners. © 2019 Blue Cross and Blue Shield of Massachusetts, Inc..,

and Blue Cross and Blue Shield of Massachusetts HMO Blue, Inc.

Subscribe to our newsletter

Footer menu

  • Privacy & Security
  • Terms of Use