Jan 14, 2022
Why we choose vaccination
Coverage produced a unique series of public service announcements to support the historic COVID-19 vaccination effort in 2021, including the five here, which were originally broadcast between January and August.
The videos feature powerful local voices, including faith leaders, clinicians, and even children. In their own words, they answer questions, share personal reflections, and promote vaccination in a spirit of empathy and candor.
The videos were made available for syndication free of charge for any public health messaging effort and have been widely republished and rebroadcast by Massachusetts public health organizations, employers and other institutions.
Videography by Kent Earle and Michael Grimmett
Photography by Faith Ninivaggi
Reporting by Colneth Smiley Jr. and Jennifer Miller
Graphics by Alan Kusuma
Production by Jennifer Miller and Steph Paulovich