About Us

Coverage is a not-for-profit news service of Blue Cross Blue Shield of Massachusetts, a not-for-profit, community-focused health plan. We’re dedicated to clear, engaging news reporting on important health issues, including health inequities.

The health field is filled with vital, inspiring human stories. We tell those stories through in-depth features, videos and incisive reports on the issues consumers face and the policy debates that will determine the future of our health care system. We identify trends by listening to the concerns of our network of 2.8 million Blue Cross Blue Shield of Massachusetts members, who represent 40% of the insured residents of our state.

We believe fact-based, straight-forward health reporting can help our readers make informed decisions about complex health care problems. Our mission is to provide that crucial reporting. And we want physicians, patients, lawmakers, community leaders and everyone else to have free access to our stories. That’s why we offer news organizations timely articles and analysis that are of interest to local and national readers. All Coverage content is available for republication without charge.

We deliver our content on the Coverage website as well as directly to inboxes through our free weekly e-newsletter; our Twitter feed; and through news and trade media.

Republishing our content

We encourage news organizations and other publications to republish our content for free. We share all Coverage stories and photographs produced by our staff under a Creative Commons license.

If you republish our content, we ask that you:

Include a byline with the reporter’s name and Coverage
Include this attribution at the bottom of the story: Coverage is a news service of Blue Cross Blue Shield of Massachusetts.

Unedited articles may be republished without permission. Edited articles – including changes such as localizing the content, using a different headline or shortening story text – can be published with permission from Coverage. Please contact us at least two business days in advance so we can review any edits before re-publication.

When using our images, please:

Maintain correct caption information.
Credit the photographer and Coverage in the caption.
Do not digitally alter images.

If you would like a high-resolution version of one of our photos, please contact us.

Our articles can be used in print or online pages with advertising, but cannot be used to create advertising. Likewise, our images cannot be used in commercial advertisements or promotions.

Would you like to know when new Coverage stories are available? Subscribe to our weekly newsletter. Contact us to be added to the list.

Who We Are

Our contributors include Blue Cross Blue Shield of Massachusetts clinicians as well as leading clinical experts in the health field. Our reporters include full-time Blue Cross Blue Shield of Massachusetts writers with years of experience exploring critical health issues, and award-winning freelance news and business journalists. All our writers share a passion for telling the fascinating, heartwarming and inspiring stories of patients, clinicians, consumers, community leaders and others. If you are an experienced health reporter who is interested in writing for us, please contact us.